Electric tool industry in our country, in recent years, industry striving, vigorous development, vigorously develop the domestic market at the same time, pay more attention to explore the international market, has made remarkable achievements.

From the market perspective, China has become the world's electric power production and export of electric tools. All over the world, especially in Europe, North America and other developed countries and regions consumed by electric tools (especially DIY tools), mostly by China's production and export. Now, to Europe, the United States and other regions of the architectural hardware supermarkets and hardware tools store observation, saw the electric tool products are basically produced and exported by china.

On the product, a wide range of electric tools, each have their own purposes, each with its own characteristics, are subject to the attention of different customer groups. Generally speaking, a common electric tools, such as an electric drill, angle grinder, hammer and so on, due to the low cost of production, price advantage obvious, with foreign products compared to have a strong competitive advantage. While the power hammer, angle grinder, planer, cutting machine, diamond crystal is more attractive to foreign brands. At present, the main problems of the development of Chinese electric tools is to have a brand oneself too little, mainly based on OEM (OEM), which requires some enterprises adjust their positioning, to create its own world-class brand, to understand the technology patent, trademark, design and other industrial property rights is the key to themselves in the market competition to settle down.

Therefore, China's electric tools to become bigger and stronger, in addition to across the foreign technical barriers, striving to be their own world famous brand is imperative. Should be part of the raw materials began on considering the safety, environmental protection and other factors, the electric tool industry to toward specialization, scale and to establish the direction of Chinese brands, make our country truly from an electric tools export big country changes into export power, brand power.