Analysis of the main development direction of China's hardware electric tools enterprises this year

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As is known to all, power tools are mainly divided into metal cutting tools, electric tools, electric tools, electric tools and electric tools. Common electric tools electric drill, electric grinder, electric wrench and electric screwdriver, hammer and impact drill, concrete vibrator, electric planer.
China's hardware products marketing in all corners of the world, China's electric tools in the setbacks in the forward. China electric tools of the three major production bases are characterized by their own advantages in the hardware industry to find a place.
Electric tool industry actively introduce technology to enhance their own strength of China's rapid development, the overall foreign exchange, looking into the electric tool industry, in recent years, rapid development, but compared with foreign companies or in a backward level. Professionals think, to allow the rapid development of the electric tool industry, technology is essential. With the special nature of electric tools industry, is a high technology content of the industry, enterprises must actively introduce relevant technology, enhance their own strength. Electric tool industry, advanced equipment manufacturing industry, and to improve the service in advanced manufacturing. Electric tools are widely used in aerospace, high-speed railway construction, shipbuilding, automobile industry and other advanced equipment manufacturing industry, as well as building roads, decorative decoration, wood processing, metal processing and other production areas.
Global electric tools industry, according to the technical requirements of products, application areas and other characteristics, can be divided into industrial grade, professional level and DIY home grade three levels. Among them, the industrial grade power tools products are mainly used in the process of precision or operating environment protection requirements are high, such as aerospace, with high technical requirements, high profit, low market scope, DIY household electric tools are mainly used in the field of high accuracy and low operating time.
At present, most of China's electric tools manufacturers are producing DIY household electric tools products, product sales are mainly to price competition, the overall presentation of a low-end, disorderly competition state. And professional level electric tools in the technology content, application areas, product value or in the product gross margin, are far more than the DIY grade products. Professional level power tool itself power, high speed, long service life, can continue to repeat the operation for a long time, with high technology content, high profit margins, wide range of market, high threshold, high brand value.
China's domestic electric tools market for all the year round for the German BOSCH, MAKITA, Japan, Hitachi, DEWALT and other foreign brands giants firmly control. From the point of view of the trend in recent years, foreign brands in the domestic market share rate in decline in the channel, the rise of Ruiqi electric tools will continue to expand its market share, to replace imported brands. In the domestic market possession rate of four, Ken shares is the young rising star, but is the fastest growing a rookie, from the plant since the launch of just seven years time, has been among the market occupies the top four, catch up with nearly a hundred years of history of the German Bosch, Japan Makita trend.
Review the status of domestic electric tools industry, production of DIY household electric tool products business accounted for the vast majority, to form a series of professional products factory is very scarce, industry concentration is low, the lack of leading enterprises. From the development trend, domestic brands will experience the industry reshuffle, the final formation of a small number of leading companies to guide and standardize the orderly situation; domestic and foreign brands, will also be re allocated market share, domestic brands continue to replace foreign brands. The demand of internal integration of the industry, will the industry leader to hold up. It can be foreseen that Ruiqi, as only a main electric tools listed companies, have the opportunity to also has the ability to stand on the stage of the capital market, promote China electric tool industry reorganization of resources and pattern reforming.

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